A public relations, civic engagement, economic development, public affairs, new media & innovation specialist, Scott has worked extensively in the not-for-profit, government, higher education and healthcare sectors, focusing on start up launches, media relations, message management, coalition building, public policy, marketing deployment strategies and crisis communications.
An award-winning former newspaper reporter, he is a proven communications and advocacy professional with a unique set of professional skills and experiences – compiled not only as a public relations practitioner and legislative advocate but also as an elected official and public policy scholar. This diverse professional background allows me to offer a wealth of expertise, as well as the ability to build bridges between leaders and their most important constituents.
Scott consults with senior corporate leaders, entrepreneurs, elected leaders and political clients on public affairs, public policy, government relations, communications and media strategy, legislation and political campaigns.
A highly qualified professional with passions in marketing, branding and strategic communications, Paul has strong record of sales and profit growth, implementing creative marketing strategies, and managing and building client relationships. He offers a real-world approach to strategic corporate, internal, and marketing communications thinking.
Paul offers extensive experience developing content and marketing strategies to establish lasting presence in new markets, develop successful brand programs, and identify and take advantage of growth opportunities.
Areas of expertise:
- Sales and Profit Growth
- New Market Entry Strategy
- Lead Generation/Direct Response Programs
- Web Strategy/Development
- Competitive/Market Research
- Corporate Brand Strategies
- Social Media Integration
- Product Development/Launches
- Board Influence and Direction